See • Visual Media • Design
In the OSBW™ system, "With It" represents the power of SEEING — the ability to translate ideas, emotions, and visions into visual forms that others can perceive and understand. This is where the abstract becomes tangible.
With It is the fourth pillar of the OSBW™ Operating System of Human Bandwidth. It represents the sense of SEEING — the ability to perceive, design, and create visual systems that communicate beyond words.
Just as sight allows us to navigate physical space and recognize patterns, With It allows us to design experiences, create visual identities, and make complex ideas instantly understandable. When you're With It, you:
Visual communication bypasses language barriers and speaks directly to the subconscious. When you master With It, you can convey in a moment what might take pages to explain.
Great design isn't decoration — it's clarity. With It means removing visual noise and making the essential immediately visible.
Your visual presence is your signature in the world. Colors, shapes, fonts — they all work together to create recognition and trust.
Design exists in space — physical or digital. Understanding how elements relate spatially is the foundation of good visual communication.
Symbols carry meaning across cultures and time. With It means understanding how to use symbols to communicate universal truths.
Beauty isn't superficial — it's functional. When something is aesthetically pleasing, it's more memorable, more trustworthy, more effective.
Vision is how we perceive 80% of the information we process. The eyes are the gateway to understanding. When you master With It, you control what people see — and therefore, what they understand.
The human brain processes images 60,000 times faster than text. Visual information is processed in the brain's limbic system before it reaches the logical centers — meaning it impacts us emotionally before we even think about it.
With It is about harnessing this power intentionally. It's understanding that every color, shape, and spatial relationship sends a message — and designing those messages with purpose.
Logos, color palettes, typography systems
Websites, apps, user interfaces
Visual storytelling through images
Motion graphics, film, animation
Physical spaces, architecture, signage
Charts, infographics, dashboards
Apparel, merchandise, packaging
Original visual creations
Great visual design doesn't add complexity — it reveals clarity. This is the heart of With It.
With It is your visual identity, your marketing materials, your product design. It's every touchpoint where a customer sees your brand.
With It creates visual movements. Think of iconic imagery from social movements — they become instantly recognizable symbols of change.
Own It is your message.
Share It is your system.
Be It is your embodiment.
With It is your visual manifestation.
With It completes the cycle — it takes everything you've owned, shared, and become, and makes it visible to the world. It's the final translation that allows others to see what you see, understand what you understand, and join what you've built.
When all four pillars work together — communication, organization, inspiration, and visualization — you're operating at full human bandwidth. You're aligned, effective, and unstoppable.
At SoundWater, With It is demonstrated through Geobody Sense Fitness visual systems, the Court of Meaning design, and all of our brand identities. We help organizations and individuals translate their vision into visual reality.
We create visual identities that communicate your essence instantly — from logos to complete brand systems.
Websites, apps, and digital experiences that are beautiful, functional, and aligned with your mission.
Like Big Prayer Museum, we design spaces that communicate through every visual detail.
Complete visual frameworks like Geobody that map complex concepts into understandable imagery.
Geobody Sense Fitness is the perfect example of With It — it takes the abstract concept of the five senses and maps them onto a visual system (the hand, the body, the calendar) that anyone can understand and use.
This is the power of With It: making the invisible visible, the complex simple, the abstract tangible.
When you can SEE the system, you can USE the system. Visual clarity accelerates understanding and adoption.
Let's work together to design the visual systems that will bring your message to life and make it unforgettable.